Apple Wallet Image Guidelines

Depending on which pass type you are designing, below are guidelines for idea sizes.

The pass layout allows a certain area on the front of the pass for each image. Images are scaled (preserving aspect ratio) to fill this allotted space. Images with a different aspect ratio than their allotted space are cropped after being scaled. The space allotted is as follows:

On Apple Wallet Passes

• The icon is displayed when a pass is shown on the lock screen and by apps such as Mail when showing a pass attached to an email. The icon should measure 87 pixels wide x 87 pixels high.
• The logo image is displayed in the top left corner of the pass, next to the logo text. The allotted space is 480 pixels wide x 150 pixels high; in most cases it should be narrower.
• The strip image (or hero image) is displayed beneath the logo and should measure 1125 pixels wide by 432 pixels high.
• The thumbnail image (on membership card type) displayed next to the fields on the front of the pass. The allotted space is 270 pixels wide x 270 pixels high. The aspect ratio should be in the range of 2:3 to 3:2, otherwise the image is cropped.